PHILOSOPHY
品牌理念
The morning dew falls into a tranquil lake. It forms a series of ripples reflecting the enthralling blue sky. Azulless is the embodiment of tranquillity, we gently whisper to our customers the essence of sustainability and the moments of divine memories.
Azul is the Spanish word for the colour blue while indigo is the shade we choose to represent our aesthetic—the ability to metamorphosise into a range of natural beauty. The blueness of sky and sea resonates with the air in between, it is our eyes that hide within. The natural indigo dye is commonly extracted from the plants of the Indigofera genus. We aim to use what nature provides us and transcends them into an everlasting product.
Our approach to deal with the overwhelming demands of modern society is to demand for less. Life is never about how many things we can own but the fragments of flitting memories we truly treasure. Azulless hopes to build the bridge between human and nature under the vast blue sky—weaving the strands of indigo fibres and the fabrics of seraphic elegance.
在朝露沿流到靜謐的湖水裏的一刻，輕漾的漣漪於旖旎的藍天之間交還迴映。
「Azulless」在萬籟俱寂的空間內，隱微地訴說可持續的重要性與細密精緻的回憶片段。
西班牙語裏的藍色為「Azul」，我們以藍染的特徵來形象化設計上的美學理念：以簡樸的原材料呈現一種自然美的過程。縈迴於靛藍天空與海水之間的空氣，埋藏在其中的是人們絢麗的眼睛。
靛藍的染料是從天然的藍染植物中所萃取，我們臻於運用自然的製作方式，
為大眾設計及推出可持續的產品。
在瞬息萬變的社會中，「Azulless」以一種「極簡」的態度，來應對生活上的一切繁文縟節。
人們從來都無法以所擁有的東西數量，來參透生命的意義；
唯有是從在路途上所收集的記憶碎片，以窺探人生的精彩時刻。
我們在無垠的藍天下，構築起一道聯繫人類與大自然的橋樑──交織了靛藍的
纖維與優雅的布料在其中。